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“Dreams do not have a price tag!” says chief executive Pietro Beccari in an interview at Dior’s headquarters. “We have to create something to set ourselves apart that . WWD selected Dior CEO Pietro Beccari as its Newsmaker of the Year, for his bold leadership of the French fashion house. “Dreams do not have a price tag!” says chief executive Pietro Beccari in an interview at Dior’s headquarters. “We have to create something to set ourselves apart that nobody will ever be . WWD selected Dior CEO Pietro Beccari as its Newsmaker of the Year, for his bold leadership of the French fashion house.
Pietro Beccari will replace Michael Burke, Louis Vuitton’s CEO of 10 years, and Delphine Arnault has been named CEO and chairman of Dior in a major executive shakeup. Pietro Beccari will succeed Michael Burke leading LVMH flagship Louis Vuitton, while Delphine Arnault will become Dior’s new CEO as part of the luxury conglomerate’s biggest executive reshuffle in years. Since 2017, Dior has become one of fashion’s fastest-growing and most profitable brands, with estimated revenues tripling to €6.6 billion. This BoF case study breaks down how Dior overhauled its product offer and marketing strategies under a new CEO, Pietro Beccari, and designers Maria Grazia Chiuri and Kim Jones. Since joining Christian Dior as Chairman and CEO in 2018, Pietro Beccari has been faced with a global pandemic, a huge restoration project and a digital evolution. But the luxury brand always seems to come out on top.
During the pandemic, Dior has emerged as one of the most innovative luxury brands in digital marketing. CEO Pietro Beccari explains the company’s priorities, including exploration of new channels in China and a commitment to virtual try-on technology.This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill. Dior’s success, led by 54-year-old Italian Pietro Beccari, has been built on its ability to step up investments for long-term growth, leveraging its iconic heritage and moving its position towards the top of the luxury pyramid. Hours before their live-streamed Cruise 2021 show staged in Lecce in the Puglia region of Italy, chairman and CEO of Christian Dior Couture Pietro Beccari spoke to me about the endless.
“Dreams do not have a price tag!” says chief executive Pietro Beccari in an interview at Dior’s headquarters. “We have to create something to set ourselves apart that nobody will ever be . WWD selected Dior CEO Pietro Beccari as its Newsmaker of the Year, for his bold leadership of the French fashion house.
Pietro Beccari will replace Michael Burke, Louis Vuitton’s CEO of 10 years, and Delphine Arnault has been named CEO and chairman of Dior in a major executive shakeup. Pietro Beccari will succeed Michael Burke leading LVMH flagship Louis Vuitton, while Delphine Arnault will become Dior’s new CEO as part of the luxury conglomerate’s biggest executive reshuffle in years. Since 2017, Dior has become one of fashion’s fastest-growing and most profitable brands, with estimated revenues tripling to €6.6 billion. This BoF case study breaks down how Dior overhauled its product offer and marketing strategies under a new CEO, Pietro Beccari, and designers Maria Grazia Chiuri and Kim Jones. Since joining Christian Dior as Chairman and CEO in 2018, Pietro Beccari has been faced with a global pandemic, a huge restoration project and a digital evolution. But the luxury brand always seems to come out on top.
During the pandemic, Dior has emerged as one of the most innovative luxury brands in digital marketing. CEO Pietro Beccari explains the company’s priorities, including exploration of new channels in China and a commitment to virtual try-on technology.This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill. Dior’s success, led by 54-year-old Italian Pietro Beccari, has been built on its ability to step up investments for long-term growth, leveraging its iconic heritage and moving its position towards the top of the luxury pyramid.
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